Making a brand delicious at every bite:
We challenge you to think about branding without thinking about your logo and color palette.
We want you to forget about a logo. Push aside that PMS color. Leave those branding visuals on the laptop. Those are all additions. Branding elements help to...
From sowing the seed to stealing the scene.
Taylor Kampia from Make a Scene Media and TaylorK Photography helps us take the first step.
How to use your Positioning Statement to seed your brand strategy.
I’ve been marching up and down the beach, beating my drum for positioning. I’m telling everyone who will listen: take the time to write a positioning statement and your marketing will flow like the chocolate in the...
Stellar communication is your unfair advantage.
My girl Beth Collier is a class act. She just gets life right. She knows that the key to just about anything we want to accomplish in life is found in exceptional communications skills.
Want to lead a team into a business battle? You’d better...
With partnerships, pods, and bonded pairs.
I’ve got a huge brand crush on my local auto garage. I love to read their love notes in every service touch. The service reminder decal on my windshield tells me when I need to come back but adds “You rock!” Everyone from the front...
“Pain points;” These two words get batted around business circles more than a shuttlecock on the first spring day.
People are always talking about how identifying “the thing” that really hurts your ideal client is “the thing” they’ll throw money at...
How to massage a non-traditional career path into the CEO’s journey.
When last we left our heroes, I showed you 5–7 areas in which you can really double down on creative content to create a more personality-driven LinkedIn profile. LinkedIn profiles aren’t meant to be a digital...
Because LinkedIn loves to do the selling for you….if you let it.
You’re living that LinkedIn life lately. Sweet. Despite its bad rap for being a bit <dry cough> dull, there’s a lot to love about LinkedIn. And while I never find myself bingeing on my LinkedIn feed, I...
So, why are people stuck?
One of the most competent badass professionals sat across from me, her eyes brimming with tears. Her exhaustion was palatable. You could just FEEL how long she had been pushing that rock uphill. “I’ve never worked in a place where I could be myself before....
What is Value?
From the very first time I first dipped my toe in the business arena, people were always schooling me: “first and foremost, bring value to the table.” It is what we mean when we talk about the rubber hitting the road, the shit hitting the fan, and boots hitting the...
